**New services coming soon. Please enquire for details**


Opening Times

Monday – Friday       08:30 – 18:00

(by appointment only)

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“Quick appointment process. Would recommend”

S. Garlick

Sales Op Manager

“The doctor was extremely helpful and the follow up after the appointment was excellent.”

M. Gallimore

Planning Lawyer

“Good service, convenient and welcoming”

V. Kooner



About Optimise Health Clinic


The Optimise Health Clinics were founded by Dr Ben Sinclair, a GP entrepreneur with a passion for creating tailored personal medical services.

Based in Birmingham The Optimise Clinic offers convenient private healthcare services and consultancy to individuals and corporate clients, combining the good old traditional family doctor relationship with cutting edge technology to provide healthcare at your fingertips.

The integrated clinic concept was first conceived by Dr Sinclair while at medical school (see blog post here) where he studied Medicine and Surgery at the University of Leeds then went on to complete GP training in Yorkshire. He attained membership of the Royal College of General Practice in 2007.

He founded Sinclair Health Limited in 2009, as an innovative health consultancy, aimed at improving access to healthcare for hard to reach groups such as working age men. At this time he developed the Integrated Health Pyramid – a visual paradigm to help patients understand how all areas of health, life and spirituality can be held in linked equilibrium; and where to seek solutions to health problems (see blog post here).

After working in various sectors from high level corporate (PwC/ First Direct Bank) to the Prison service, Dr Sinclair is proud to have opened the Optimise Health Clinic at the heart of the Birmingham business district. It is an integrated health clinic, serving clients need for convenient access to high quality bespoke private healthcare. Alongside a varied and highly skilled team, Dr Sinclair aims to bring his Integrated health and wellbeing skills to life.

Our Team


Dr Ben Sinclair MBChB MRCGP

“I work in the corporate health sector, promoting self-care and appropriate screening services to improve access and continuity for patients. My Integrated pyramid model is at the bedrock of my philosophy to provide fully integrated health and wellbeing strategies for all”

About Ben... (Click to expand)

Dr Sinclair studied Medicine and Surgery at the University of Leeds then went on to complete GP training in Yorkshire. He attained membership of the Royal College of General Practice in 2007. After 11 years training it was time for a sabbatical, travelling in Asia and the antipodes with his wife, spending time in Northern Cambodia as Medical Director with a local charity, delivering mobile primary care services and health training to remote jungle villages.

On return to the UK he developed an interesting portfolio of work including community and emergency GP posts, teaching GP Trainees, Nurse Practitioners and Medical Students; all the while developing an interest in Men’s Health and writing for several national health publications and blogs.

He founded Sinclair Health Limited in 2009, as an innovative health consultancy, aimed at improving access to healthcare for hard to reach groups such as working age men and in 2011 Sinclair Health delivered mobile health screening and promotion to corporate clients such as PwC Leeds and First Direct Bank amongst other clients who wished to improve access to high quality convenient healthcare supported by proprietary cloud-based software.

At the same time, he found an interest in Secure Environment Medicine, taking up senior clinician roles in Prison Healthcare to guide and improve services for vulnerable prisoners, particularly triage, using remote technology.

After recovering from malignant melanoma surgery, he developed an interest in pain management and medication abuse, becoming a well-known lecturer on this niche subject, working with NHS England and the Royal College of General Practise, contributing to national prescribing guidance and frameworks for pain management across the northern prison sector. He is an advocate for integrated multidisciplinary care pathways including the psycho-spiritual aspects of medicine.

He continues to train prescribers in the art of managing complex consultations and pain management techniques in prison populations.

In 2015 he co-founded a full-service private GP practise in York with a range of clinical and lifestyle services. He left the clinical director role in 2017 to move south for family reasons.

Dr Sinclair loves spending time with his wife and family in their local community, training and competing in Triathlon, enjoying outdoor pursuits and experiencing adventures through travel, food, language and cultural exchange. He aims to live life to the full.

GP & Aesthetics

Dr Neelam Saroy MBChB MRCS MRCGP

“I consider myself a family physician, looking after whole families from children to adults through all stages of life. I thrive on the challenges of practising in a cosmopolitan city with patients representing a kaleidoscope of different cultures and a range of acute and chronic conditions.

I am a strong advocate for mental health & wellbeing, child and women’s health, and offer a range of services including promoting positive wellbeing through annual medicals and health checks for men and women.”

About Neelam... (Click to expand)

Dr Neelam Saroy GP graduated from the University of Sheffield in 2001 and initially trained in surgery with extensive surgical experience in Ear Nose and Throat, Plastic Surgery, Maxillofacial Surgery, Trauma and Orthopaedics. She then trained as a GP giving her further experience in Diabetes, Obstetrics & Gynaecology, Paediatrics, Psychiatry and Acute/ Emergency Medicine.

Her special interests include dermatology, minor surgery and aesthetics. She is happy to consult on a broad range of primary health areas, give a second opinion, arrange further investigations or discuss a referral to a specialist.

She speaks 5 languages fluently, is passionate about charity work and has avid interest in photography, travel, reading, music and cinema.

She is a loving wife and mum to three beautiful children.

She enjoys a positive work/ life balance consulting both in the private sector and the NHS.


Dr Wai-Ling Bickerton PhD, DClinPsy, AFBPsS, CPsychol

“Supporting people in times of challenges, seeing their growth and transformation through courageous steps in therapy are great privileges. This is the part of my work that I value the most. I believe in the integrative nature of our physical, cognitive, emotional and relational experiences. My service is often about enabling people to make connections with self, others and the bigger picture in their life. This is when I often see individuals finding strength to move forward in the life that they want.”

About Wai-Ling... (Click to expand)

Wai-Ling is a qualified clinical psychologist, neuropsychologist, EMDR therapist and occupational therapist, who believes in the importance of integrating physical, psychological and spiritual health for sustained well-being. Her clinical interests include trauma, physical health conditions, including medically unexplained symptoms, as well as neuropsychological assessment and rehabilitation. She is an award winning professional with fifteen years of research experience in behavioural brain science, translating research evidence to patient care. Her passion is to see professionals and organisations work together across boundaries to maximise health benefits for the community they serve. Her work and collaborations span across the NHS, universities, social enterprises and independent practice.

It is important to Wai-Ling to be able to spend time with her husband, her two children, her friends and wider family. Her interest in travelling follows her admiration for cultural diversity. She enjoys cooking, music, dancing and times in nature – anywhere from her own garden to the wilderness of New Zealand.

Facilities and Practice Manager

Sunny Sharma BA Hons

“I believe in the best service at all times. As good health is so vital, being able to offer top notch facilities and a hands-on, patient-centred approach is paramount. I hope to break down as many barriers and stigmas as possible to make it as easy as we can for everyone to receive the best healthcare available”

About Sunny... (Click to expand)

Sunny Sharma is the facilities and practice manager for all Optimise clinics in the UK. Sunny provides exemplary support to all clinicians within the Optimise family and is tasked with multiple responsibilities including recruitment, opening new facilities, project management and more. The knowledge and skills he has developed over numerous years of working in similar roles are invaluable and make him a critical member of the team.

Sunny loves sports and music. He keeps active playing football every week as well as being a keen musician and guitarist. If you hunt around you might find a song or two online!

Clinical Psychologist

Dr Tina Mistry

“Ever since I was young I have been fascinated with trying to understand why we act and behave in specific ways when faced with particular situations, groups or environments. As a clinical psychologist I work with adults, children and families within the NHS and the private sector and have a special interest in working with trauma, identity and culture. I truly believe that we all have the potential to heal and know ourselves better.”

About Tina... (Click to expand)

Dr Tina Mistry is a private Chartered Clinical Psychologist and Director at TherapySense. Since qualifying in 2011 as a Clinical Psychologist from the Universities of Warwick and Coventry, Dr Mistry has worked in a variety of settings which have provided her with a wide breadth of knowledge. Her NHS experience is working in hospital settings with patients being treated for cancer, chronic pain and diabetes. Dr Mistry has also worked with charities supporting brain injury clients and supporting families who have lost a family member through homicide. Alongside this, Dr Mistry’s private work includes clients suffering with psychological distress as a result of issues in the workplace. She has an interest in working with complex relational trauma and how this can impact the workplace.

Dr Mistry loves learning and immersing herself in diverse cultures. She loves eating good food and balances this with strength training. She also spends her time dancing and singing in her living room with her family.

Industry Psychologist

Dr Roger Bretherton

“As a clinician, a coach and a consultant to large organisations, I hold to the notion that individuals and groups thrive when they learn to recognise and practice their strengths. We flourish when we spot what we do well and build our life and work on these strengths of character. Everything I do in research, training and consultancy, flows from this principle.”

About Roger... (Click to expand)

Dr Roger Bretherton is Principal Lecturer for Enterprise in the School of Psychology, at the University of Lincoln. He is a Chartered Clinical Psychologist, Senior Fellow of the Higher Education Academy and a recipient of the Vice Chancellors Award for Teaching Excellence, and the Postgraduate Supervisor of the Year Award.

His teaching, research and consultancy centre around Character Strengths and Virtues- the positive qualities of character related to psychological wellbeing. He works extensively in psychological consultancy in the public and private sector. Recent projects include, an investigation of the benefits of humility in academic leaders (funded by the Leadership Foundation for Higher Education), a pilot project training volunteer mental health workers in solution-focused interventions (funded by the Waynflete Charitable Trust), and a collaboration with Zest theatre company to teach psychological skills to young people through an innovative production, Thrive (funded by Arts Council England).

In 2017, he received a generous grant from the John Templeton Foundation to  develop and evaluate The Character Course- a multimedia resource using character strengths to develop health and wellbeing.

Sports Nutritionist

Dr Scott Robinson PhD, MSc, SENr

“I utilise a combination of state-of-the-art technology and performance nutrition strategies to help individuals to unlock their full potential. This can include a full range of physiological tests that are used to inform the design of a bespoke nutritional strategy. This is a crucial, yet rarely available, combination that enables you to greater understand your body and fuel yourself appropriately according to your unique physiology and metabolism.”

About Scott... (Click to expand)

Scott specialises in the physical preparation of top individuals and elite athletes. He has worked on a 1-1 basis with some of the world’s finest, including Premier League football players, World Champion boxers and professional motorsport drivers.

Scott is a registered sport and exercise nutritionist on the UK Sport and Exercise Nutrition Register (SENr High Performance). He has a Doctorate in Exercise Metabolism and Nutrition as well as a Master’s Degree in Sports Physiology and Nutrition. He is currently a Professional member of the American College of Sports Medicine and a UK Anti-Doping Advisor. Alongside this, Scott is an Associate member of the British Dietetics Association (BDA) and their sports nutrition specialist group and accredited by the International Society of Advancement of Kinanthropometry (ISAK).

Scott realises that each individual has their own unique goals and requirements, and that a generic and limited approach to performance nutrition simply doesn’t give you the opportunity to perform at your best for a sustained period of time.

Occupational Health Physician

Dr Chris Renfrew MB BS DRCOG MRCGP Dip Occ Health

“I work in primary care in a range of different roles – no two days are the same. My blend of clinical and managerial activities enables me to retain a broad perspective in my working life”

About Chris... (Click to expand)

Dr Chris Renfrew is an experienced Occupational Health Physician, working with corporate companies and closely with the NHS as a GP appraiser and NHS Clinical Advisor in the Midlands.

Chris qualified in 1983 from the Royal Free Hospital in London. After a range of varied hospital positions, he moved into General Practice as a speciality. In 1990 he set up the first GP locum agency in the UK, Montpellier Health Care, which became a substantial organisation over the coming decade and was acquired by BUPA.

After this, Chris worked closely with Drs Net UK before becoming involved in the Medico Legal Reporting sector and eventually assuming Medical Director at G4S. In 2009 Chris and his colleagues set up Pegasus, supplying temporary primary care staff, medico legal and occupational health services in the Midlands.

He is keen on most sports, enjoying family life and travelling the world to tick off that bucket list.


Our Services

GP Clinic Consultation (15 Minutes) – £60

GP Clinic Consultation (30 Minutes) – £120

GP Telephone Consultation (10 Minutes) – £50

GP Video Consultation (15 Minutes) – £65
(Registered patients only)

Private GP Prescription* – £10
(Next day postal medication available)

* Consultation also required
Memberships available on request

Repeat Prescription (via email or telephone) – £45
(Registered patients only)

Blood Taking and Lab Tests* (10 minutes) –  from £40

Private Referral* (Specialists, Scans etc) – £25

Private Sick Note* (Printed or via secure email) – £30

Dispensed Medications* (Available on site) – from £9

Annual Health-Check (Male) – £545

Annual Health-Check (Female) – £575

Register With Our Clinic

Call Us

0121 396 1323

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Find Us

Cornwall Buildings,
45 Newhall Street,
Birmingham, B3 3QR