Prevention is better than cure
We believe that prevention is better than cure and use history, examination and screening tests to identify conditions which may be developing. We ensure your integrated health is supported by good habits in nutrition, activity, awareness and appropriate health seeking behaviour. Our concierge style service reduces barriers to accessing healthcare and investigations, making your health journey as smooth and convenient as possible.
We walk with you each step of the way. We work as a multi disciplinary team with hand picked clinicians and other associated professionals to integrate your action plan into your daily life with ease and efficiency*
*We may refer to preferred external providers where necessary.
INTEGRATED HEALTH SPECIALIST GP & FOUNDER Dr Ben Sinclair MBChB MRCGP
Dr Sinclair studied Medicine and Surgery at the University of Leeds then undertook GP training in Yorkshire. He attained membership of the Royal College of General Practice in 2007.
After 11 years studying it was time for a sabbatical, travelling with his wife in Asia and the Antipodes, spending time in Northern Cambodia as Medical Director with a local charity, delivering mobile primary care services and health training to remote jungle villages.
On return to the UK he developed an interesting portfolio of work including community and emergency GP posts, teaching GP Trainees, Nurse Practitioners and Medical Students; all the while developing an interest in Men’s Health and writing for several national health publications and blogs.
He founded Sinclair Health Limited in 2009, as an innovative health consultancy, aimed at improving access to healthcare for hard to reach groups such as working age men. In 2011, Sinclair Health began offering mobile health screening and promotion to corporate clients such as PwC Leeds and First Direct Bank amongst other clients who wished to improve access to high quality convenient healthcare supported by proprietary cloud-based software.
At the same time, he gained an interest in Secure Environment Medicine, taking up senior clinician roles in Prison Healthcare to guide and improve services using remote technology.
After a brush with cancer he recovered from malignant melanoma and reumed work creating an interest in pain management and medication abuse, becoming a well-known lecturer on this niche subject, working with NHS England and the Royal College of General Practise, contributing to national prescribing guidance and frameworks for pain management.
He is an advocate for integrated multidisciplinary care pathways including the psycho-spiritual aspects of medicine. He continues to train prescribers in the art of managing complex consultations and pain management techniques in prison populations.
In 2015 he co-founded a full-service private GP practise in York with a range of clinical and lifestyle services. He moved south for family reasons choosing Birmingham as his UK base of operations.
Dr Sinclair loves spending time with his wife and family in their local community, runnig or cycling to work, enjoying outdoor pursuits and experiencing adventures through travel, food, language and cultural exchange. He aims to live life to the full.
GP & AESTHETICS Dr Neelam Saroy MBChB MRCS MRCGP
“I consider myself a family physician, looking after whole families from children to adults through all stages of life.
I thrive on the challenges of practising in a cosmopolitan city with patients representing a kaleidoscope of different cultures and a range of acute and chronic conditions.
I am a strong advocate for mental health & wellbeing, child and women’s health, and offer a range of services including promoting positive wellbeing through annual medicals and health checks for men and women.”
Dr Neelam Saroy GP graduated from the University of Sheffield in 2001 and initially trained in surgery with extensive surgical experience in Ear Nose and Throat, Plastic Surgery, Maxillofacial Surgery, Trauma and Orthopaedics.
She then trained as a GP giving her further experience in Diabetes, Obstetrics & Gynaecology, Paediatrics, Psychiatry and Acute/ Emergency Medicine.
Her special interests include dermatology, minor surgery and aesthetics. She is happy to consult on a broad range of primary health areas, give a second opinion, arrange further investigations or discuss a referral to a specialist.
She speaks 5 languages fluently, is passionate about charity work and has avid interest in photography, travel, reading, music and cinema.
She is a loving wife and mum to three beautiful children.
She enjoys a positive work/ life balance consulting both in the private sector and the NHS.
CLINICAL PSYCHOLOGIST Dr Wai-Ling Bickerton PhD, DClinPsy, AFBPsS, CPsychol
“Supporting people in times of challenges, seeing their growth and transformation through courageous steps in therapy are great privileges. This is the part of my work that I value the most. I believe in the integrative nature of our physical, cognitive, emotional and relational experiences. My service is often about enabling people to make connections with self, others and the bigger picture in their life. This is when I often see individuals finding strength to move forward in the life that they want.”
Wai-Ling is a qualified clinical psychologist, neuropsychologist, EMDR therapist and occupational therapist, who believes in the importance of integrating physical, psychological and spiritual health for sustained well-being.
Her clinical interests include trauma, physical health conditions, including medically unexplained symptoms, as well as neuropsychological assessment and rehabilitation.
She is an award winning professional with fifteen years of research experience in behavioural brain science, translating research evidence to patient care.
Her passion is to see professionals and organisations work together across boundaries to maximise health benefits for the community they serve. Her work and collaborations span across the NHS, universities, social enterprises and independent practice.
It is important to Wai-Ling to be able to spend time with her husband, her two children, her friends and wider family. Her interest in travelling follows her admiration for cultural diversity.
She enjoys cooking, music, dancing and times in nature – anywhere from her own garden to the wilderness of New Zealand.
PRACTICE MANAGER Sunny Sharma BA Hons
“I believe in the best service at all times. As good health is so vital, being able to offer top notch facilities and a hands-on, patient-centred approach is paramount. I hope to break down as many barriers and stigmas as possible to make it as easy as we can for everyone to receive the best healthcare available”
Sunny Sharma is the facilities and practice manager for all Optimise clinics in the UK.
Sunny provides exemplary support to all clinicians within the Optimise family and is tasked with multiple responsibilities including recruitment, opening new facilities, project management and more.
The knowledge and skills he has developed over numerous years of working in similar roles are invaluable and make him a critical member of the team.
Sunny loves sports and music. He keeps active playing football every week as well as being a keen musician and guitarist.
If you hunt around you might find a song or two online!
CLINICAL DIETICIAN & NUTRITIONIST Claire Fudge BSc RD Adv Dip
“My particular interest lies in the digestive tract; how nutrition can influence health and help symptom management in disease. Optimising nutrition for health and symptom management is embedded in my day to day practice with clients. As a competitive endurance triathlete and am passionate about how food and nutrition affect performance, metabolism, and body composition. ”
Claire is a Registered Dietician and Private Nutritionist. She heads up 4th Discipline - a Performance and Nutrition organisation for athletes and works a portfolio career including eating disorder clinics and provision of private nutrition consultations.
Claire graduated from Kings College London in 2003 with a BSc in Nutrition and Dietetics. Since then she has worked in a variety of medical specialties gaining valuable experience in treating different disease states as a registered dietitian.
She has gathered a wealth of experience from industry, NHS, GP commissioning and teaching athletes. She follows a personal interest in sport and personal training and holds a post graduate certificate in sports and exercise nutrition.
• Eating disorders
• IBS & gastrointestinal disorders
• Sports performance and nutrition
• Gastrointestinal distress in sport
• Emerging trends in sports science and training
• Evidence-based medicine
INDUSTRY PSYCHOLOGIST Dr Roger Bretherton
“As a clinician, a coach and a consultant to large organisations, I hold to the notion that individuals and groups thrive when they learn to recognise and practice their strengths. We flourish when we spot what we do well and build our life and work on these strengths of character. Everything I do in research, training and consultancy, flows from this principle.”
Dr Roger Bretherton is Principal Lecturer for Enterprise in the School of Psychology, at the University of Lincoln. He is a Chartered Clinical Psychologist, Senior Fellow of the Higher Education Academy and a recipient of the Vice Chancellors Award for Teaching Excellence, and the Postgraduate Supervisor of the Year Award.
His teaching, research and consultancy centre around Character Strengths and Virtues- the positive qualities of character related to psychological wellbeing.
He works extensively in psychological consultancy in the public and private sector.
Recent projects include, an investigation of the benefits of humility in academic leaders (funded by the Leadership Foundation for Higher Education), a pilot project training volunteer mental health workers in solution-focused interventions (funded by the Waynflete Charitable Trust), and a collaboration with Zest theatre company to teach psychological skills to young people through an innovative production, Thrive (funded by Arts Council England).
In 2017, he received a generous grant from the John Templeton Foundation to develop and evaluate The Character Course- a multimedia resource using character strengths to develop health and wellbeing.
LIFE COACH Dani Grieveson
“Developing leaders provides real fulfilment for me through knowing I’ve strengthened and enhanced another life.
This drive for development of others comes from a personal experience years ago. A close friend took his life and I was the last he reached out to. This lives with me today and his legacy is for me to truly make an impact in the lives of those I meet and work with. While working with dynamic companies has given me wonderful work and leadership experience, true meaning for me, comes not from being attached to a brand but in my work as a coach, creating significant and meaningful transformation.”
Having enjoyed a career with Top Gear, Coca-Cola, Lord March at Goodwood Estate, Mercedes-Benz and Rolls-Royce Motor Cars, my experience of leadership and successful organisations provides knowledge and understanding to enhance you and your team.
Working in a family business, I spent 6 years coaching successful sales and marketing performance. My work hones my top strength, developer. This means developing people and performance is what I do best. From 2019, I lecture in the field of coaching and guest lecture at Cranfield University on the Defence Leadership MSc.
In my spare time, I enjoy stand-up comedy, exploring the outdoors, teaching yoga and supporting a mental health trust. In 2018 I was guest on a panel of Women in the Automotive Industry at a conference to attract and support more women into industry.
Work with me and together, we’ll lift your life..
GP MENOPAUSE SPECIALIST Dr Catherine Coward FRCGP DFRSH
“My passion as a GP for over 25 years is for women’s health and well-being as well as experienced GP for everyone. I have significant interest and training in managing the menopause and sexual health. I love working with individuals and families to both prevent illness and help you feel great in the workplace and at home.”
Having been born and brought up in Kings Norton Catherine qualified from Birmingham Medical School in 1991 with a strongly felt desire to become a GP and serve her local community. For the first few years of her career she had 4 children, job shared with her GP husband and starting building up innovative services at work. These included becoming a teaching practice for both undergraduates and postgraduates.
She is now a Fellow of the Royal College of GPs (FRCGP) and enjoys greatly her role as a GP being a member of the British Menopause Society holding the Diploma of Reproductive and Sexual Health Care (DFSRH) as well as being a qualified trainer helping both undergraduates and Doctors fulfil their potential.
Catherine is our lead provider for sexual health, Menopause and fertility, pioneering the programme in Birmingham with the Optimise Health Clinic
Out of work Catherine enjoys staying fit, baking and walking in the Lake District.